What’s The Deal With Millennial Pink?

You’ve heard about it. You’ve seen it (unless you haven’t and then this begs the question of where have you been?? Living under a rock?!?!!!). But now what is it? Millennial pink has been the rage for a few months now and it’s been EVERYWHERE. But do you know why? Or even what it is?

Sketch. London, England

Here’s what you should know:

  • Millennial pink is NOT on the color wheel.
  • It embraces a range of shades in Pantone terms, from Rose Quartz and Pale Dogwood to Candy Pink.
  • Millennial pink is not always pink. It can pick up on beige or peach tones.
  • Also known as Tumblr pink.
  • It’s Barbie pink..toned down and with the blue hues taken out.

Notes Véronique Hyland of The Cut says, “[I]t’s ironic pink, pink without the sugary prettiness.” It’s almost an androgynous pink so gone are the days that blue is a boy color and pink is a girl color. Think…Glossier packaging pink. Or the top of The Grand Budapest Hotel pink. Or even Acne shopping bags.


Remember, ONLY the top. The bottom is too Barbie pink.


While it’s been present for a few years, it seems to be sticking around. It was first seen around 2007 with the pink Acne shopping bags but really came into play around 2014. In that year alone, The Grand Budapest Hotel movie premiered, Sophia Amoruso (founder of Nasty Gal) released her first book called #Girlboss which featured a pink cover and #palepink was one of the top searches on Tumblr.

Come 2015, Drake released Hotline Bling which featured a pink album cover, Pantone announced rose quartz the color of the year and Nike JUST came out with a whole Millennial Pink collection.

In 2016, models were wearing pink nail polish on the runway, an all pink restaurant opened in New York, Le Creuset released pink kitchenware, Rihanna had males wearing pink suits for her collection with Fenty and Puma at Paris fashion week.

Rihanna pink suits.

If you haven’t seen it literally everywhere already in 2017 then you really are living under a rock.



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