Blog post 1 – The importance of social media

Social media plays a huge role in crisis management! If somebody were to purchase a product from a company and that product fails them, that brand is able to quickly and directly reach out to that customer! You can see this all of the time with Lululemon who will reply to review on their website when customers have an issue with their products! They often times will send you a mailing label to you so you can send the product back and they will credit you so you can get something new! Brands are able to create real-time responses and interact with customers making the brand more personable.

Unfortunately, negative news does travel very quickly. When Pepsi came out with the commercial that included Kendall Jenner, Pepsi was able to quickly issue a statement on Twitter saying that they were sorry and that the commercial was pulled.

I don’t always think that social media chatter needs to be acknowledged. In April 2015, a fire destroyed six acres of GE’s Appliance Park manufacturing facility in Louisville, Kentucky. In the days following, GE took a step away from their social media and only after the discussion of the fire stopped, they returned to social media. By watching the social media chatter happening, GE was able to listen instead of speaking which often times is more powerful and will get you further because knowing when to stay quite is very important. But on the other hand, I think that social media chatter does need to be acknowledged. Recently with all of the school shootings, social media chatter has been out of control but it’s because people are outraged that kids are going to school and dying. These people are also grieving the loss of their friends and family so they are upset. During this time, I do think it is really important that the Government notices this chatter and acknowledges it instead of ignoring it.

Twitter link. 

Citations:

The Important Role Social Media Plays in Crisis Management

Pepsi Pulls Controversial Kendall Jenner Ad After Outcry

Social Media in a Crisis: To Respond or Not to Respond?

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Introduction

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Hi! I’m Sydney Wilhelm and I recently just started at UMSL! I was at Missouri State for 2.5 years and didn’t like it so my first semester at UMSL was Spring 2018. I’m a blogger (which is why I’m using this blog that I already have created, feel free to look around!), work part-time at a shop in Webster as a Sales Associate and I work as a stylist for a boutique in Webster! During the St. Louis Blues season, I am a Blue Crew member!

Since I am studying Media Studies and want to go into fashion after graduation, I want to learn how social media can help brands and how it can hurt brands within the PR world. I also know that for blogging, bloggers work with different PR companies to maintain a relationship with different brands so that might be interesting to look into as well!

My Twitter for this class is @SydneyWilhelm9.

Yup, I’m Vegan.

Yup, I’m Vegan.

Surprise! Or not a surprise? I’ve been vegan for 2 years and a lot of people know but also a lot of people don’t know! So, with that, I figured that I’d share WHY I went vegan (because SOO many people ask) and a lot of questions that I’m asked and other vegans are asked! Hopefully, this will answer all of your questions (and DON’T ask where I get my protein from…I’m fine). But, I also wanted to share some of the top vegan restaurants in St. Louis!

During my freshman year of college, I had to take a public speaking class and for one of our speeches, we had to do a persuasive speech. So, in typical Sydney fashion, I waited until the night before it was due to actually start it. Which at that point, I was at a complete loss and scrambled to search a topic on google that would be good. I stumbled on the topic on why you should be vegetarian, “simple” is what I thought. I knew there would be a ton of information to support my speech so I rolled with it. At the time though, I was still eating meat but only when I was home from school or at restaurants because I was living in the dorm and I wouldn’t dare touch the dining hall meat. After reading about why you should be vegetarian, I made the switch overnight. I was vegetarian the next morning I woke up and I kept reading more information and started reading about being vegan. After more and more research, I did it without thinking about it. At first, I never thought I could give up cheese and ice cream but it turns out, it’s not that hard! The hardest thing about going vegan is definitely learning what you can and can’t eat and you’d be surprised how many products unnecessary ingredients are in!

  1. What do you actually eat? Um….everything? Just no animal products. All of the fruits, vegetables, and grains you can think of, I eat. Plus, there are so many vegan supplements like cheese, milk, meat that you’re really not missing out on anything, I promise!
  2. Is your partner vegan? How do you feel about that if they aren’t? Here’s what I think…I’m not going to force somebody to go vegan. It’s their decision and they have every right to their own decision about what they eat. But, I’m not going to cook it so they’re on their own. As long as I’m not eating or cooking it, I really don’t care.
  3. How do you get enough protein? 1. Please stop asking. 2. Protein is in almost everything I eat! I eat a TON of nut butter which has protein. Also, my almond milk has protein, nuts and seeds have protein, oatmeal, tempeh, hemp seeds, tofu, nutritional yeast (the holy grail), blackberries, bananas, broccoli, potatoes..you get the point by now.
  4. What made you want to be vegan? Read my story above! Everybody has a different answer! For some people, they do it for the animals, for health reasons or for the environment.
  5. Isn’t it sooo hard? Nope! Sure, at first it’s difficult because you’re learning what you can eat and choose not to eat but you’re also learning how to cook without animal products and what types of food make you feel good and fill you up! For me, it was hard to give up cheese and dessert. But, I don’t miss it because there are so many good vegan options out there now! I’ve been vegan for two years and there are SOO many more options now than there were two years ago! (Aka vegan pizza rolls. Thank me later).
  6. Isn’t it expensive? Actually, for me, it’s not! While living on my own I stuck to a lot of whole foods such as rice, beans, fruits, and vegetables. Those are typically pretty cheap. A lot of people think that fruits and vegetables are super expensive but you can find cheaper options. I eat a ton of bananas when I’m living on my own because they’re so expensive but you can eat them in so many ways so you don’t get bored of them!

Now, my favorite part! The restaurants:

Lulus: ALL TIME FAVORITE. Their menu rotates for spring/summer and fall/winter so if their spring/summer menu doesn’t interest you, the fall/winter menu will! My favorites for the spring/summer is the buffalo cauliflower wrap, obviously the buffalo cauliflower bites and the BBQ jack!

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Photo by me.

 

Lona’s Lil Eats: Super good for Asian inspired wraps! The restaurant isn’t fully vegan but their menu is great at labeling what is!

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Photo from Lonas Lil Eats website.

 

Pizza Head: Vegan pepperoni pizza. Mmmhmm. This place is fully vegetarian so you don’t have to worry about real meat! The restaurant is super super cool and the pizza is good too!

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Photo from Pizza Head website.

 

Tree House: Such a good brunch option! Good for cocktails as well!

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Photo from Tree House website.

 

Sweet Art: SUCH GOOD CAKES/CUPCAKES! Ugh, I could cry just thinking about it. This is where my 21st birthday cake was from and to be honest, I hid it from my family so I didn’t have to share…it’s that good. They also have a different special for each day of the week that look super good!

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Photo from Sweet Art website.

 

Small Batch: Small Batch is a whiskey lounge so it’s definitely one of the nicer dining options!

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Photo from Small Batch website.

 

Seedz: A really really good all vegan restaurant option! Um also, their cheesecake? Yes, please. Plus, they have baked vegan donuts! Does it get any better?

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Photo from Seedz Instagram.

Pura Vegan: They have really good acai bowls for a decent price and raw vegan desserts.

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Photo from Pura Vegan Yelp page.

Confluence Kombucha: Kombucha on tap? Yup, yes, please!! This place is vegetarian/vegan so your friends can find something to eat here too if they’re totally weirded out by vegan food.

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Photo from Confluence Kombucha Facebook.

Bombay Food Junkies: They have a restaurant and a food truck so you’re bound to find them somewhere! This restaurant is an Indian/fusion vegan restaurant.  I’ve never been but everybody that goes loves it! A super plus is that the owners are so nice!

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Photo from Bombay Food Junkies website.

Of course, if you have any questions then my Instagram inbox is ALWAYS open!! I’m here to help you!

 

Festival Edit | Forever21

Festival Edit | Forever21

Okay, I NEVER shop at Forever21 but I was looking for an outfit for a festival themed post, and I hit the jackpot. I can honestly say that I’m surprised. Typically I feel like the store is a mess, the employees don’t help you, and it’s impossible to find what you want. But, that day must have been a good day because the store was clean and I found so many options. So, here’s what I found!

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ASOS 90’s Round Sunglasses ($13)

These sunglasses are my FAVORITE for this season! Colored sunglasses were super in last summer, and they’re still making an appearance this summer! I personally love the yellow because it makes my eyes look green. Plus, I love that they’re so cheap since they are such a “statement” accessory.

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This dress is not online yet, but when it is, I will link it! ASOS Felt Panama Hat ($32)

This dress is one of my new favorites! I had to size up in it because the waist runs small, but once it’s online, I’ll link it for you guys to buy! The straps tie making it fit a variety of chest sizes (which is perfect because I lack in that department lol). But, I love that it’s super flowy and comfortable!

This hat has been featured a couple of times on my Instagram, but I love it! I’m not typically a hat person, but I can’t stop wearing this style! I recommend trying it out even if you don’t normally wear hats.

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Faux Suede Buckled Ankle Boots ($35)

I’ve been looking for booties like this for such a long time, but I didn’t want to spend a lot on them because I wasn’t sure how often I would wear them. I found these and they’re the perfect spring color and perfect price. For only $35, you can’t go wrong! They’re pretty comfortable for what they are, but I don’t recommend wearing/standing in them for 8+ hours! I did that before I broke them in and I can honestly say that my feet were crying at the end of the night. I’m hoping that once I break them in, they’ll be more comfortable!

What are some other brands you want to see featured on my page? Leave a comment and let me know! As always, follow my Instagram @sydney.wilhelm to stay up to date with new posts!

 

Festival Picks

Festival Picks

It’s festival season! Obviously, crochet is always going to be a hit (which I love), so I featured a lot of that! You really can’t go wrong with any of these pieces because festival season=Instagram season and CLEARLY you need outfits that will look good in pictures;) If you were to pair any of these with some western-inspired booties, you’d be set!

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Morgan Skirt |Stella Top 

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Young Hearts Top | Front Row Skirt

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8 Other Reasons Halter Top

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Daisy Crop Top | Daisy Short

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Stevie Crop TopStevie Skirt

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Vishnu Top | Asana Skirt

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Lily Top | Iris Skirt

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Miles Dress

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Goldie Crop | Della Skirt

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Chainmail Harness

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Fringe Skirt Waist Belt

 

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The Rise of the Micro-Influencer.

The Rise of the Micro-Influencer.

 

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Collaboration with Kendra Scott Summer 2018

 

And yes, they’re even better than you think they are.

The rise of the micro-influencer is now. Micro-influencers are going to be the next “big” thing that brands are going to want to work with in 2018. But, what even is a micro-influencer? A micro-influencer is somebody who has 1,000 to 100,000 followers on Instagram, and suddenly, there is such thing as being too popular.

While micro-influencers have a lot fewer followers that those “Instagram celebrities” every brand thinks they should be working with, micro-influencers get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers. Once an influencer has more than 100,000 followers, engagement and likes start to flatten out. A lot of followers stop interacting with somebody who has a lot of followers because they are seen as “famous” whereas followers are more likely to engage with an influencer when they have a smaller following because they feel as if they can relate to them better.

So why are companies choosing micro-influencers over the Kardashians of the world? It’s simple. Trust and relationships are being built with followers when an influencer has a smaller following, and that is critical for making a purchase. Looking at my Instagram (4,025 followers) vs. Kim Kardashians (1.9 million followers), I have a high engagement rate at 15.33% whereas Kim Kardashian only has an engagement rate of 1.69%. That’s quite a big difference. HubSpot reports that micro influencers, on average, receive 0.10% higher engagement rates than macro influencers. So this is where micro-influencers end up being the better option when looking for people to promote products on Instagram.

Micro-influencers are authentic. It is easier to believe that a micro-influencer actually bought or used a featured product. Although some photos a little staged, it’s easier to think that a micro-influencer purchased a snack than it is a celebrity. This kind of authenticity attracts engagement, awareness and brand recall. Hiring a micro-influencer is a lot cheaper than it is to hire a celebrity to feature a product on their page. On average, a micro influencer can charge around $140 per Instagram post whereas someone with over 1 million followers on Instagram can rake in almost $50k on a single post. Micro-influencers create higher engagement, and they are cheaper to work with. So realistically, they’re the better clients.

While more eyeballs might now be seeing the post from a micro-influencer, they still can create as much traction, if not more than a celebrity. Say you are an athletic brand just starting out and you believe you have a really great product. It would be easy to send your product to a celebrity, and that’s a guaranteed way for your brand to be noticed, BUT if you want real traction, it’s better to send your product to a fitness micro-influencer because if they are promoting your product, it’s most likely to people that trust them. When that trust is there, purchases are made.

 

What’s In For Spring?

What’s In For Spring?

HELLLLOOO MARCH!! I’m so glad that it’s almost warm (unless you live in St. Louis because who knows, it could snow right now), bring on bikini season. Being that it’s fashion month, New York Fashion Week was a few weeks ago and with that being said, here’s what is in for Spring! Fashion Week always gets me so curious for the upcoming season and then the next season so if you’re like me, keep reading to be in the know.

Plastic. Plastic bags, plastic shoes, plastic accessories, it’s here. Think Kim Kardashian plastic boot/heel phase? Yeah, that’s in style now. Shocker. But, I kinda love it if it’s done the right way.

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Vinchy Vinyl Bag

Clear Tote Bag

White shoes.– Personally, I hated white shoes up until a year ago, well, less than a year ago. Besides white tennis shoes, I wanted nothing to do with white shoes. Until now. They’re everywhere whether it be boots, sandals or mules, these are here to stay.

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Breckelle’s Tina Lace-Up Boot

Rebecca Minkoff Izette Chelsea Boot

Stradivarius Embellished Buckle Boot

Checks (gingham). Gingham comes back in style every spring, but I’ve definitely seen it more this season than other seasons. It’s coming back in different silhouettes, pants, tops, dresses, skirts. You name it, and you can find it in gingham.

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BP. Gingham Boyfriend Blazer

Daisy Street Gingham Off Shoulder Shirt

Neon Rose Skirt in Gingham with Ruched Tie Side

X-Girl sunglasses. Think 90’s shapes. They’re back. You’ve already seen every “it” girl wearing these but take a step out of your comfort zone and try them out! They come in more muted shades like black and tortoise but be bold and try red!

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ASOS Small Cat Eye Fashion Glasses

Zara Slim Cat’s Eye Sunglasses

Asos Metal Cat Eye Sunglasses

Let me know what you’d like me to talk about next! As always, follow me on Instagram to keep up with the latest trends before they hit the blog.

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