Festival Edit | Forever21

Festival Edit | Forever21

Okay, I NEVER shop at Forever21 but I was looking for an outfit for a festival themed post, and I hit the jackpot. I can honestly say that I’m surprised. Typically I feel like the store is a mess, the employees don’t help you, and it’s impossible to find what you want. But, that day must have been a good day because the store was clean and I found so many options. So, here’s what I found!

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ASOS 90’s Round Sunglasses ($13)

These sunglasses are my FAVORITE for this season! Colored sunglasses were super in last summer, and they’re still making an appearance this summer! I personally love the yellow because it makes my eyes look green. Plus, I love that they’re so cheap since they are such a “statement” accessory.

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This dress is not online yet, but when it is, I will link it! ASOS Felt Panama Hat ($32)

This dress is one of my new favorites! I had to size up in it because the waist runs small, but once it’s online, I’ll link it for you guys to buy! The straps tie making it fit a variety of chest sizes (which is perfect because I lack in that department lol). But, I love that it’s super flowy and comfortable!

This hat has been featured a couple of times on my Instagram, but I love it! I’m not typically a hat person, but I can’t stop wearing this style! I recommend trying it out even if you don’t normally wear hats.

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Faux Suede Buckled Ankle Boots ($35)

I’ve been looking for booties like this for such a long time, but I didn’t want to spend a lot on them because I wasn’t sure how often I would wear them. I found these and they’re the perfect spring color and perfect price. For only $35, you can’t go wrong! They’re pretty comfortable for what they are, but I don’t recommend wearing/standing in them for 8+ hours! I did that before I broke them in and I can honestly say that my feet were crying at the end of the night. I’m hoping that once I break them in, they’ll be more comfortable!

What are some other brands you want to see featured on my page? Leave a comment and let me know! As always, follow my Instagram @sydney.wilhelm to stay up to date with new posts!

 

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Festival Picks

Festival Picks

It’s festival season! Obviously, crochet is always going to be a hit (which I love), so I featured a lot of that! You really can’t go wrong with any of these pieces because festival season=Instagram season and CLEARLY you need outfits that will look good in pictures;) If you were to pair any of these with some western-inspired booties, you’d be set!

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Morgan Skirt |Stella Top 

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Young Hearts Top | Front Row Skirt

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8 Other Reasons Halter Top

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Daisy Crop Top | Daisy Short

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Stevie Crop TopStevie Skirt

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Vishnu Top | Asana Skirt

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Lily Top | Iris Skirt

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Miles Dress

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Goldie Crop | Della Skirt

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Chainmail Harness

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Fringe Skirt Waist Belt

 

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The Rise of the Micro-Influencer.

The Rise of the Micro-Influencer.

 

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Collaboration with Kendra Scott Summer 2018

 

And yes, they’re even better than you think they are.

The rise of the micro-influencer is now. Micro-influencers are going to be the next “big” thing that brands are going to want to work with in 2018. But, what even is a micro-influencer? A micro-influencer is somebody who has 1,000 to 100,000 followers on Instagram, and suddenly, there is such thing as being too popular.

While micro-influencers have a lot fewer followers that those “Instagram celebrities” every brand thinks they should be working with, micro-influencers get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers. Once an influencer has more than 100,000 followers, engagement and likes start to flatten out. A lot of followers stop interacting with somebody who has a lot of followers because they are seen as “famous” whereas followers are more likely to engage with an influencer when they have a smaller following because they feel as if they can relate to them better.

So why are companies choosing micro-influencers over the Kardashians of the world? It’s simple. Trust and relationships are being built with followers when an influencer has a smaller following, and that is critical for making a purchase. Looking at my Instagram (4,025 followers) vs. Kim Kardashians (1.9 million followers), I have a high engagement rate at 15.33% whereas Kim Kardashian only has an engagement rate of 1.69%. That’s quite a big difference. HubSpot reports that micro influencers, on average, receive 0.10% higher engagement rates than macro influencers. So this is where micro-influencers end up being the better option when looking for people to promote products on Instagram.

Micro-influencers are authentic. It is easier to believe that a micro-influencer actually bought or used a featured product. Although some photos a little staged, it’s easier to think that a micro-influencer purchased a snack than it is a celebrity. This kind of authenticity attracts engagement, awareness and brand recall. Hiring a micro-influencer is a lot cheaper than it is to hire a celebrity to feature a product on their page. On average, a micro influencer can charge around $140 per Instagram post whereas someone with over 1 million followers on Instagram can rake in almost $50k on a single post. Micro-influencers create higher engagement, and they are cheaper to work with. So realistically, they’re the better clients.

While more eyeballs might now be seeing the post from a micro-influencer, they still can create as much traction, if not more than a celebrity. Say you are an athletic brand just starting out and you believe you have a really great product. It would be easy to send your product to a celebrity, and that’s a guaranteed way for your brand to be noticed, BUT if you want real traction, it’s better to send your product to a fitness micro-influencer because if they are promoting your product, it’s most likely to people that trust them. When that trust is there, purchases are made.

 

What’s In For Spring?

What’s In For Spring?

HELLLLOOO MARCH!! I’m so glad that it’s almost warm (unless you live in St. Louis because who knows, it could snow right now), bring on bikini season. Being that it’s fashion month, New York Fashion Week was a few weeks ago and with that being said, here’s what is in for Spring! Fashion Week always gets me so curious for the upcoming season and then the next season so if you’re like me, keep reading to be in the know.

Plastic. Plastic bags, plastic shoes, plastic accessories, it’s here. Think Kim Kardashian plastic boot/heel phase? Yeah, that’s in style now. Shocker. But, I kinda love it if it’s done the right way.

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Vinchy Vinyl Bag

Clear Tote Bag

White shoes.– Personally, I hated white shoes up until a year ago, well, less than a year ago. Besides white tennis shoes, I wanted nothing to do with white shoes. Until now. They’re everywhere whether it be boots, sandals or mules, these are here to stay.

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Breckelle’s Tina Lace-Up Boot

Rebecca Minkoff Izette Chelsea Boot

Stradivarius Embellished Buckle Boot

Checks (gingham). Gingham comes back in style every spring, but I’ve definitely seen it more this season than other seasons. It’s coming back in different silhouettes, pants, tops, dresses, skirts. You name it, and you can find it in gingham.

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BP. Gingham Boyfriend Blazer

Daisy Street Gingham Off Shoulder Shirt

Neon Rose Skirt in Gingham with Ruched Tie Side

X-Girl sunglasses. Think 90’s shapes. They’re back. You’ve already seen every “it” girl wearing these but take a step out of your comfort zone and try them out! They come in more muted shades like black and tortoise but be bold and try red!

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ASOS Small Cat Eye Fashion Glasses

Zara Slim Cat’s Eye Sunglasses

Asos Metal Cat Eye Sunglasses

Let me know what you’d like me to talk about next! As always, follow me on Instagram to keep up with the latest trends before they hit the blog.

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Spring Break Picks

Spring Break Picks

It’s almost spring break for a lot of people so here are some of my top picks and what I’d wear if I was going on a warm trip!

REVOLVE:

 

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ALISON SHORT

 

 

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PARKER CUT OFF SHORT

 

 

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HALLIE CUT OUT MINI

 

 

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SEYCHELLES BIKINI TOP

 

ASOS:

 

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ASOS Woven Top with Knot Front in Stripe

 

 

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ASOS DESIGN tea jumpsuit with cut out and tie detail in linen

 

 

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ASOS New Retro Print Pom Pom Tie Front Beach Co-Ord Top

 

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ASOS Mix and Match Deep Band Tanga Bikini Bottom in Stripe Print with Hook and Eye

 

 

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PrettyLittleThing Square Neck Tie Detail Bikini Top

 

 

 

 

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ASOS DESIGN off shoulder stripe top with lettuce hem

 

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ASOS Tropical Print Tie Front Beach Co Ord a caption

 

 

 

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Motel Crop Top With Cut Out Detail

 

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PrettyLittleThing Stripe Wide Leg Beach Pants

 

ZARA:

 

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OPEN KNIT SWEATER

 

 

 

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ASYMMETRIC SWEATER WITH TRIMS

 

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PRINTED RUBBERISED DRESS

 

 

 

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Let’s Talk Bras…

Let’s Talk Bras…

 

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Black lacy bra

Is there anything worse than an uncomfortable bra or not being able to find the right size or fit? Probably not. I’ve always struggled to find a bra that I love because, for some reason, I wasn’t blessed in that area. *cough* 32A *cough*. Bra shopping was something I ALWAYS dreaded because I was never satisfied with the end result and would leave the store feeling defeated. So I thought. La Senza makes the best fitting bras I’ve ever put on my body, and they do wonders for me so I can only imagine that they can do for you!

My favorite is hands down this black lacy bra. Again, it adds 2 cup sizes (can you see a trend here? Even then, it still only pushes me up to a solid B cup, but hey, I’ll take it!!!). What’s perfect about this bra is since the whole sheer shirt trend is in style, this bra looks great underneath it! It’s great because you don’t have to deal with 3 layers (bra, bralette, shirt) and you can skip the middleman of a bralette.

My other favorite has to be this nude bra from La Senza because it goes with everything and adds 2 cup sizes 😉 what’s not to love about that?! It’s also super smooth, so you don’t see it under any shirts!

 

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Nude bra

 

With all of that being said, here is a 20% off La Senza coupon just for you! I hope you love your bras as much as I love mine! Stop the look here. Thank you La Senza and Stylinity for this collaboration.

Seeing Red

Seeing Red

 

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Red Pants

Red has recently walked its way into my wardrobe this winter, and I’m all about it. I was never a fan of red until recently but I think it’s the best way to add a pop of color and it definitely makes a statement!

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Hat

Since starting blogging and paying a lot more attention to detail when scrolling through Instagram, I’ve gotten into hats! I never thought I looked good in them and stayed away, but I took a risk with the baker boy hat/conductor hat/whatever you want to call it, and I loved it! So, I took another risk with this hat, and I think you should too. It’s a fun way to change an outfit and it can take a somewhat boring outfit to an exciting outfit!

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The infamous mule slides. I love them. You need too as well. Go get them.

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Mules

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