The Rise of the Micro-Influencer.

The Rise of the Micro-Influencer.

 

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Collaboration with Kendra Scott Summer 2018

 

And yes, they’re even better than you think they are.

The rise of the micro-influencer is now. Micro-influencers are going to be the next “big” thing that brands are going to want to work with in 2018. But, what even is a micro-influencer? A micro-influencer is somebody who has 1,000 to 100,000 followers on Instagram, and suddenly, there is such thing as being too popular.

While micro-influencers have a lot fewer followers that those “Instagram celebrities” every brand thinks they should be working with, micro-influencers get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers. Once an influencer has more than 100,000 followers, engagement and likes start to flatten out. A lot of followers stop interacting with somebody who has a lot of followers because they are seen as “famous” whereas followers are more likely to engage with an influencer when they have a smaller following because they feel as if they can relate to them better.

So why are companies choosing micro-influencers over the Kardashians of the world? It’s simple. Trust and relationships are being built with followers when an influencer has a smaller following, and that is critical for making a purchase. Looking at my Instagram (4,025 followers) vs. Kim Kardashians (1.9 million followers), I have a high engagement rate at 15.33% whereas Kim Kardashian only has an engagement rate of 1.69%. That’s quite a big difference. HubSpot reports that micro influencers, on average, receive 0.10% higher engagement rates than macro influencers. So this is where micro-influencers end up being the better option when looking for people to promote products on Instagram.

Micro-influencers are authentic. It is easier to believe that a micro-influencer actually bought or used a featured product. Although some photos a little staged, it’s easier to think that a micro-influencer purchased a snack than it is a celebrity. This kind of authenticity attracts engagement, awareness and brand recall. Hiring a micro-influencer is a lot cheaper than it is to hire a celebrity to feature a product on their page. On average, a micro influencer can charge around $140 per Instagram post whereas someone with over 1 million followers on Instagram can rake in almost $50k on a single post. Micro-influencers create higher engagement, and they are cheaper to work with. So realistically, they’re the better clients.

While more eyeballs might now be seeing the post from a micro-influencer, they still can create as much traction, if not more than a celebrity. Say you are an athletic brand just starting out and you believe you have a really great product. It would be easy to send your product to a celebrity, and that’s a guaranteed way for your brand to be noticed, BUT if you want real traction, it’s better to send your product to a fitness micro-influencer because if they are promoting your product, it’s most likely to people that trust them. When that trust is there, purchases are made.

 

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Springing Into Fall

Springing Into Fall

IMG_2261With Fall quickly approaching, I’m so ready to be wearing jeans and cozy sweaters. But, for the time being I’m making due with just wearing jeans. This outfit includes the perfect transition pieces to bring you into the cooler months. Or, maybe you live somewhere where you could actually wear this in the fall. This shirt is from Nordstrom Rack . This is definitely a shirt that I will be keeping because it’s so easy to wear it for different occasions. I could dress it down with jean shorts, make it a casual dressy look like I’m wearing or I could wear black jeans, black heels and dress it up even more. I think tops like these are really nice to have in your closet because you can get so much use out of them. Especially when this one wasn’t that expensive!
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These Frame jeans are PERFECT for the fall (I’ll be linking my other favorite jeans at the end of this post)! Plus, they’re so comfortable. I really like the waist and the hem because it’s distressed and something different from your typical jean. The waist is something I’m starting to see more and more but the hem is something people have already been doing. I feel like it takes a pair of jeans and elevates them almost. I easily could have dressed this outfit up with a pair of black heels and I would have been ready to go out.

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Again, obsessing over these jeans. They’re the perfect “girlfriend/boyfriend” style. Mules are also one of the top shoe styles in for summer and fall! These are perfect with a small heel because they add height! I’m all for adding height in comfortable ways because I love looking taller than I actually am.

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These shoes are actually from TJ Maxx!! They were suupper affordable, under $20 for sure. But, if you can’t find them there then you can really find them anywhere! Here is a similar pair for under $20!

 

Favorite Denim:

Capture.PNG Frame Patchwork Jeans

Capture.PNGFrame Split Hem Jeans

Capture.PNGPaige Uneven Hem

Capture.PNGJoe’s Patchwork Uneven Hem

Ruffled Knits.

Ruffled Knits.

IMG_1060.JPGCall me crazy for wearing a sweater during the hottest part of the summer, a rough 95 degrees with humidity. Super fun! BUT, I wore this a few weeks ago on a cooler night and loved it, so I just got around to taking pictures of it. So anyways, it wasn’t super hot when I actually wore it, or I may have melted and died. I shot in this coffee shop last summer and have wanted to go back ever since so I figured this was the perfect time. It’s actually a coffee and beer place which is cool. Some nights they have live music which is fun if that’s what you’re into! I also really love the decor that they have. I like the white brick wall, the blue couch, the orange, the green, etc. IMG_1066.JPG

I like this sweater because while it’s knit, it’s not a chunky winter sweater although you can definitely wear it then. I think it’s going to be the perfect transitioning piece for when we go into fall. It’s something that you could easily wear with shorts like I’m wearing, or with pants when it’s cooler out! The fact that it’s a more “open” knit means it’s see through so I just paired a cream bralette under it! Plus, this sweater was only $35! I especially like the ruffle detail on the front and it seems like that’s everywhere this summer.

For my shorts, they’re just a pair that I made! I think it’s so much better to go to somewhere like GoodWill and buy a pair of jeans for $5 than a pair of shorts for $60. This also allows you to customize the shorts however you want. You can add as many rips as you want, and you can control the length which is nice. I don’t like super short shorts so it’s typically hard for me to find high waisted shorts I actually like. If you aren’t wanting to make your own pair, these shorts are similar to mine although they come with a hefty price tag. These shorts from ASOS are similar as well as these shorts from Boohoo.

IMG_1070.JPGPer usual, these shoes by Steve Madden have been on my feet practically in every outfit I’ve worn on on blog. I like them so much because the color goes with anything. They’re also so so easy to dress down like I have in this outfits or to dress up! I highly recommend getting a neutral pair of platforms. For me, height in a shoe is important. I’m 5’3 so I’ll take the extra 1-3 inches whenever possible. These Franco Sarto shoes are also super cute tan platforms that would go with anything!

Don’t forget to follow my Instagram to stay up to date with my latest outfits and my life!