The Rise of the Micro-Influencer.

The Rise of the Micro-Influencer.

 

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Collaboration with Kendra Scott Summer 2018

 

And yes, they’re even better than you think they are.

The rise of the micro-influencer is now. Micro-influencers are going to be the next “big” thing that brands are going to want to work with in 2018. But, what even is a micro-influencer? A micro-influencer is somebody who has 1,000 to 100,000 followers on Instagram, and suddenly, there is such thing as being too popular.

While micro-influencers have a lot fewer followers that those “Instagram celebrities” every brand thinks they should be working with, micro-influencers get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers. Once an influencer has more than 100,000 followers, engagement and likes start to flatten out. A lot of followers stop interacting with somebody who has a lot of followers because they are seen as “famous” whereas followers are more likely to engage with an influencer when they have a smaller following because they feel as if they can relate to them better.

So why are companies choosing micro-influencers over the Kardashians of the world? It’s simple. Trust and relationships are being built with followers when an influencer has a smaller following, and that is critical for making a purchase. Looking at my Instagram (4,025 followers) vs. Kim Kardashians (1.9 million followers), I have a high engagement rate at 15.33% whereas Kim Kardashian only has an engagement rate of 1.69%. That’s quite a big difference. HubSpot reports that micro influencers, on average, receive 0.10% higher engagement rates than macro influencers. So this is where micro-influencers end up being the better option when looking for people to promote products on Instagram.

Micro-influencers are authentic. It is easier to believe that a micro-influencer actually bought or used a featured product. Although some photos a little staged, it’s easier to think that a micro-influencer purchased a snack than it is a celebrity. This kind of authenticity attracts engagement, awareness and brand recall. Hiring a micro-influencer is a lot cheaper than it is to hire a celebrity to feature a product on their page. On average, a micro influencer can charge around $140 per Instagram post whereas someone with over 1 million followers on Instagram can rake in almost $50k on a single post. Micro-influencers create higher engagement, and they are cheaper to work with. So realistically, they’re the better clients.

While more eyeballs might now be seeing the post from a micro-influencer, they still can create as much traction, if not more than a celebrity. Say you are an athletic brand just starting out and you believe you have a really great product. It would be easy to send your product to a celebrity, and that’s a guaranteed way for your brand to be noticed, BUT if you want real traction, it’s better to send your product to a fitness micro-influencer because if they are promoting your product, it’s most likely to people that trust them. When that trust is there, purchases are made.

 

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Spring Break Picks

Spring Break Picks

It’s almost spring break for a lot of people so here are some of my top picks and what I’d wear if I was going on a warm trip!

REVOLVE:

 

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ALISON SHORT

 

 

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PARKER CUT OFF SHORT

 

 

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HALLIE CUT OUT MINI

 

 

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SEYCHELLES BIKINI TOP

 

ASOS:

 

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ASOS Woven Top with Knot Front in Stripe

 

 

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ASOS DESIGN tea jumpsuit with cut out and tie detail in linen

 

 

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ASOS New Retro Print Pom Pom Tie Front Beach Co-Ord Top

 

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ASOS Mix and Match Deep Band Tanga Bikini Bottom in Stripe Print with Hook and Eye

 

 

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PrettyLittleThing Square Neck Tie Detail Bikini Top

 

 

 

 

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ASOS DESIGN off shoulder stripe top with lettuce hem

 

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ASOS Tropical Print Tie Front Beach Co Ord a caption

 

 

 

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Motel Crop Top With Cut Out Detail

 

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PrettyLittleThing Stripe Wide Leg Beach Pants

 

ZARA:

 

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OPEN KNIT SWEATER

 

 

 

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ASYMMETRIC SWEATER WITH TRIMS

 

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PRINTED RUBBERISED DRESS

 

 

 

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Springing Into Fall

Springing Into Fall

IMG_2261With Fall quickly approaching, I’m so ready to be wearing jeans and cozy sweaters. But, for the time being I’m making due with just wearing jeans. This outfit includes the perfect transition pieces to bring you into the cooler months. Or, maybe you live somewhere where you could actually wear this in the fall. This shirt is from Nordstrom Rack . This is definitely a shirt that I will be keeping because it’s so easy to wear it for different occasions. I could dress it down with jean shorts, make it a casual dressy look like I’m wearing or I could wear black jeans, black heels and dress it up even more. I think tops like these are really nice to have in your closet because you can get so much use out of them. Especially when this one wasn’t that expensive!
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These Frame jeans are PERFECT for the fall (I’ll be linking my other favorite jeans at the end of this post)! Plus, they’re so comfortable. I really like the waist and the hem because it’s distressed and something different from your typical jean. The waist is something I’m starting to see more and more but the hem is something people have already been doing. I feel like it takes a pair of jeans and elevates them almost. I easily could have dressed this outfit up with a pair of black heels and I would have been ready to go out.

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Again, obsessing over these jeans. They’re the perfect “girlfriend/boyfriend” style. Mules are also one of the top shoe styles in for summer and fall! These are perfect with a small heel because they add height! I’m all for adding height in comfortable ways because I love looking taller than I actually am.

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These shoes are actually from TJ Maxx!! They were suupper affordable, under $20 for sure. But, if you can’t find them there then you can really find them anywhere! Here is a similar pair for under $20!

 

Favorite Denim:

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Top Zara Fall Must-Haves

Top Zara Fall Must-Haves

Tops:

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Bejewelled Drawstring Sweatshirt

Sweatshirts are a huge part of my fall and winter wardrobe but I don’t have any “dressy” sweatshirts! To me, I could wear this to dinner and feel somewhat put together but I could also wear it with leggings and be casual! I think this is really cute and a different take on a sweatshirt.

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V-Neck Sweater

A good sweater is a must have for the fall and winter. I really like this oatmeal color with the black along the sleeves and the hem. I think that the almost bell sleeves make this sweater different from others. The color is also something that matches with almost anything!

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Printed Tulle T-Shirt

I saw a girl wearing a similar shirt with a black bralette underneath with black trousers and black shoes and that’s when I knew I needed to include this. I think sheer tops get a rep for being anything but put together but her outfit was so cute and she didn’t look bad. I think by wearing pants, it still looked like she was covered up and she wasn’t showing as much skin as it looks like one would in this top!

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Tunic With Contrasting Stripes And Fringe

How cute is this?! With this being a tunic and me being short, I could probably get away with wearing this as a dress but I LOVE the different colored striped together. I think the shape is really nice and would look good and so many different body types. Also, the fringe is really cute in my opinion!

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Tasselled T-Shirt

This picture is a little misleading for how cute this shirt is. Seriously, go look at it on the website and be prepared to buy it! I love how the tassels are the same color as the shirt so it doesn’t take away from it being a nice white top. But they add texture which I really like! I can already see myself wearing this our so I’m definitely getting this shirt.

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Ruffled V-Neck Top

Ruffles are the new craze this summer and it appears they’re carrying into fall. I tend to gravitate towards stripes so I really like them on this top! I like that it’s appears to be a button down but it doesn’t have a collar and it has a v-neck. I really like this top and I think it would be easy to carry you into various seaons!

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PomPom Top

Okay. This shirt is amazing. I love the pom pom detail and the colors! A white top is essential for me and if you’ve been reading my other posts, I keep wearing the same H&M top because it’s super easy to match to anything! I could see myself wearing this with jeans and tennis shoes/sandals to dress it down but I also see me wearing this out! Also, this is something I could wear to work so that’s really nice!

Bottoms:

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Trousers With Front Knot

Pants with the slit front and knot detail are huge this season! I really like these because they look so comfortable and can be worn to work or out with friends. With the material being what it is, you could easily just wear a white t shirt and still look dressed up.

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Floral Bermudas

Shorts are’t your typical Autumn item but in Missouri, it could be warm in October or it could be cold. With that being said, it’s nice to have a good pair of shorts like this that you can pair with a sweater or a long sleeve shirt to incorporate it into your Fall wardrobe. These shorts are also nice because you can get wear out of them in the Spring and Summer.

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Corset Mini Skirt

The corset detail has been done on tops and it’s not my favorite. I think it’s something that has to be done WELL and not many people are doing that. But for this skirt, it would be really hard to mess this up! Just like a lot of other items in this post, this is super easy to dress up or down depending on the event. I’d definitely pick up this piece.

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Mid Rise Jeans

Zara always does a good embroidered denim. I like the grey color because they’re not too light but they’re not too dark making them a washed out black. Also, with the orange, red and green tones, these are perfect for fall! I sense a bit of a 70’s vibe with the colors and the pattern but none the less, I love them for that reason. I think we are going to see more 70’s style coming into play this season and this is only the beginning!

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Damaged Skinny Jeans

I live in black skinny jeans. They’re my favorite jeans to wear casually and to wear on a night out. I particularly like these because of the rips and the raw hem! The raw hem is something we’ve seen for a few seasons now but it’s definitely here to stay! You can’t go wrong with a pair of black skinny jeans.

Dresses:

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Mini Dress With Frills

Black dresses ALWAYS get wear out of them. This one is nice because it’s suuuper comfortable since it’s a loose fitting dress. This has the ability to be dressed up or down because of the shape and simplicity. The ruffles give this dress a girly take but they aren’t too over powering like a lot of the ruffles on clothes these days.

Outerwear:

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Biker Jacket

I bought a jacket like this while in England over Christmas break and it’s quickly become one of my favorite jackets! It’s super warm AND it looks cute while being functional. It’s what all the girls were wearing in England which can only mean that it will be coming here this fall/winter. I recommend getting this while it’s still in stock. For $130, it’s a bit pricey for an “on trend” piece BUT I wore mine every day during the winter and I still love it.

 

Accessories:

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Leather City Bag With Knot Detail

I used to not like black accessories whether it be black shoes or black bags but since I’ve started wearing more black, then I’ve also started wearing more black accessories. This bag is functional with the handle and the long strap gives you the ability to wear it as a crossbody. I like the knot details on the shorter handle to give it some detail while still being a super simple bag.