The Rise of the Micro-Influencer.

The Rise of the Micro-Influencer.

 

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Collaboration with Kendra Scott Summer 2018

 

And yes, they’re even better than you think they are.

The rise of the micro-influencer is now. Micro-influencers are going to be the next “big” thing that brands are going to want to work with in 2018. But, what even is a micro-influencer? A micro-influencer is somebody who has 1,000 to 100,000 followers on Instagram, and suddenly, there is such thing as being too popular.

While micro-influencers have a lot fewer followers that those “Instagram celebrities” every brand thinks they should be working with, micro-influencers get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers. Once an influencer has more than 100,000 followers, engagement and likes start to flatten out. A lot of followers stop interacting with somebody who has a lot of followers because they are seen as “famous” whereas followers are more likely to engage with an influencer when they have a smaller following because they feel as if they can relate to them better.

So why are companies choosing micro-influencers over the Kardashians of the world? It’s simple. Trust and relationships are being built with followers when an influencer has a smaller following, and that is critical for making a purchase. Looking at my Instagram (4,025 followers) vs. Kim Kardashians (1.9 million followers), I have a high engagement rate at 15.33% whereas Kim Kardashian only has an engagement rate of 1.69%. That’s quite a big difference. HubSpot reports that micro influencers, on average, receive 0.10% higher engagement rates than macro influencers. So this is where micro-influencers end up being the better option when looking for people to promote products on Instagram.

Micro-influencers are authentic. It is easier to believe that a micro-influencer actually bought or used a featured product. Although some photos a little staged, it’s easier to think that a micro-influencer purchased a snack than it is a celebrity. This kind of authenticity attracts engagement, awareness and brand recall. Hiring a micro-influencer is a lot cheaper than it is to hire a celebrity to feature a product on their page. On average, a micro influencer can charge around $140 per Instagram post whereas someone with over 1 million followers on Instagram can rake in almost $50k on a single post. Micro-influencers create higher engagement, and they are cheaper to work with. So realistically, they’re the better clients.

While more eyeballs might now be seeing the post from a micro-influencer, they still can create as much traction, if not more than a celebrity. Say you are an athletic brand just starting out and you believe you have a really great product. It would be easy to send your product to a celebrity, and that’s a guaranteed way for your brand to be noticed, BUT if you want real traction, it’s better to send your product to a fitness micro-influencer because if they are promoting your product, it’s most likely to people that trust them. When that trust is there, purchases are made.

 

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Seeing Green

Seeing Green

Processed with VSCO with a5 presetHonestly…when I die, please bury me in this dress. Okay, maybe that wouldn’t be so comfortable but I think I would die for this dress. I LOOVE this color green on people which is why I don’t know why more people don’t wear it. So, if you don’t have a green dress, GO GET ONE! I promise you that you need it. I first wore green to my junior prom and got so many compliments on it. I waited until this past year to wear a green dress again and realized why I liked it so much. Green isn’t your typical go to dress color but honestly? It may have just become mine. This dress is from Zara for SO cheap. It’s on sale right now for $12.99!!!!!! At the end of this post, I’ll be linking some of my other favorite green dresses.

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The cut out detail on this dress is nice because you can really tie it anyway. I tied in in a bow this day where as you could totally just tie it in a knot and leave the rest hanging down. Also, I liked the little bit of skin that was showing. While the color was something different, so was the side cut out with the one shoulder aspect. You can really tie it as tight or as loose as you want which is nice because it’s all based on personal preference and gives you room to experiment with it.

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While the dress is inexpensive, it’s decent quality! I was worried that when I got it, the fabric would be thin whereas it’s actually pretty thick fabric and holds you in. I felt comfortable in the dress regardless of it being super tight and I do think a lot of that has to do with the fabric being so thick. It’s nice because I’m not worried about it being see through at all!

I just paired this dress with nude heels that I got from target in April but this style of shoe is super easy to find! Here’s a pair by Steve Madden that’s really similar! Also, here’s another pair that has a shorter heel, from Unique Vintage!

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Alice + Olivia – $189

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J. Crew One Shoulder – $130

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Bershka Frill and Cut Out – $48

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ASOS Bow Cold Shoulder – $33

A Walk In The Park.

A Walk In The Park.

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Happy Wednesday! I hope you’re having a great week so far, we’re halfway to the weekend! Which also means it’s almost 2 weeks until I go back to school….not looking forward to that.

Anyways, I’ve been looking for a denim skirt that I like but haven’t been able to find one. For awhile I really wanted a white one…then a jean colored one…then a black one. I finally settled on this black one from Forever21 for $19.50!!!! SO SO CHEAP. The main thing that drew me into this skirt was 1) not only was it black and cheap but 2) I liked that it was different than your basic denim skirt. Or your basic black skirt. It’s different enough, but it’s still suuuper casual with the ability to dress it up. I was having a hard time trying to think of how I was going to dress up a regular denim skirt, and I kept going back to a black skirt which is part of the reason I ultimately bought this one. Personally, I don’t think of regular denim as “dressy.” Although I know it can be, I definitely resort back to black bottoms when going out! I paired this with some random black belt I found at home mainly because the skirt was too big, but they didn’t have a smaller size. I’m super impatient, so when I want something, I don’t want to wait a week to get it…oops.

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And yet again, I can’t stop wearing this shirt from H&M that’s only $14.99!! It’s so comfortable to wear, and it’s an upgrade from a typical white t shirt. The ruffles really dress this outfit up and dress this shirt up!

Going back to black denim and this shirt, I wore this out with black jeans and black heels, and it looked really dressy while being super comfortable and quite casual if I’m honest. Also, I think how you decide to do your hair, and makeup can dress it down or up! Obviously, if you style your hair, it’s going to make you look less casual in an outfit!

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I made this outfit more casual just by wearing different shoes! I wore this exact outfit for my friend’s going away party with my beloved Steve Madden platforms which made it more dressy! But I was just walking/taking outfit pictures in the park, so I wanted to be comfortable. My Converse are a great option for that! If you don’t have a pair GET THEM NOW!!! Especially if you’re in college or going to be in college. I’ve included a link directly to them, so it’s easier for you!

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